Kvasny Prum. 1972; 18(12): 272-274 | DOI: 10.18832/kp1972021

Brewing industry in next 20 years.Peer-reviewed article

J. KURZ

The first of a series of articles aimed at outlining the long term outlooks to wide circles of workers in brewing industry deals with the methods which should be used for prognoses to arrive at reliable conclusion . Computers and modern futurologic methods are very attractive as means for elaborating prognoses, but resulting information can be taken as a base for long term planning only if it is realistic. The reliability of computer-assisted prognostication and optimalization methods is very different in various parts of general prognosis and it is therefore necessary to carry out estimating technical and economical analyses to obtain more information. In its second part the article deals with the probable development of beer consumption. The present structure of beer consumption is analyzed and all factors which may influence further development are specified and evaluated. Due attention is paid both to stimulating factors and tendencies and restricting ones. From the confrontation of opposite tendencies the author derives conclusions, that for a certain time the beer consumption will keep slightly rising to ne finally stabilized at 170 l per capitum per annum in 1990. In the concluding paragraph of his article the author specifies some still open questions the correct answer to which may make prognoses more accurate. The workers of brewing industry should study them.
(In Czech, English summary only)

Keywords: brewing industry, trend

Published: December 1, 1972