Kvasny Prum. 1994; 40(4): 102-106 | DOI: 10.18832/kp1994007

Outlooks of the Czech brewing and malting industry.Peer-reviewed article

A. KRATOCHVÍLE

The author reviews conditions exercising in future period influence on the Czech Brewing and Malting Industry. Their evaluation serves then for setting up principles which should in the following years guarantee the growth of the brewing and malting field viewed from three standpoints: - commercial and sales activity; - quality and assortiment; - engineering, technology and production. Owing to its priority, the financial aspects has not been deliberately defined, as they can not be considered separately from any activity.
(In Czech, English summary only)

Keywords: Czech brewing and malting industry statistics, trends, marketing, quality

Published: April 1, 1994