Kvasny Prum. 1996; 42(1): 20-21 | DOI: 10.18832/kp1996002

Development of Soft Drinks Market in 1995.Peer-reviewed article

T. KRÁSNÝ

The soft drinks market in the Czech Republic achieved further significant changes in the year 1995. The development of market situation has been influenced particularly by three main factors: generally slight demand growth, which was hard differentiated according to respective groups of beverages, dynamic expansion of competition, quick concentration and professionalization of trade.
(In Czech, English summary only)

Keywords: soft drinks, market, development

Published: January 1, 1996