Kvasny Prum. 1975; 21(8): 172-175 | DOI: 10.18832/kp1975021

Tendencies in the management of breweries.Peer-reviewed article

J. KURZ

The author maintans that modernized brewing industry, concentrated into big units, cannot be managed by using traditional methods and by adhering to long established practice. The present tendencies in the management system are generally aimed at rationalization, which is necessary to put the management on a higher level, adequate to tasks and problems to be solved in near future. The article deals with principal features characterizing modern management, i.e.: due regard to technical and economical aspects, systematic comparison of results achieved by individual breweries and their groups, more attention to long-term planning, rationalization on all management levels, closer contact with psychology and sociology, marketing, wide application of computers, automation of data processing systems, application of mathematic methods etc. None of the mentioned measure can give satisfactory results if introduced separately. The measures must be seen as an integral entity which is efficient only it taken as a whole.
(In Czech, English summary only)

Keywords: brewery, management, trend

Published: August 1, 1975